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District 61, Sylvie Limoges, ATM-S, #8 in the World
Perseverence! Make sure you follow up and work with the people who
want to start the club. My District Governor Chris Ford made a real
difference. He got me to persevere. It's the leadership of the DG.
District 23, Ralph Wallace, DTM, #9 in the World
Work on the principle of large numbers. Get as many possibilities
(for new clubs) going as you can, as even those that sounded so promising
at first turn to zeros.
Strike when the iron is hot. It's a thin window to get the club going,
move on it as fast as you can. Put forth as many of your past District
Officers and current District Officers as you can who can put the
most professional face forward. Toastmasters needs to be an educational
outlet for those who are already in the Top Management and (fear of
public speaking) is holding them back. There's a great deal of opportunity
(in theTop Management market) but we haven't cracked it. LGET Cathe
Graves, ATM adds that when we do demo meetings, where we fall short
is collecting checks at the end of the demo.
District 73, Kevin Siu, CTM, #10 in the World
Be friendly, be approachable, don't hard sell. Know when to and when
Send a letter, call, or visit the company. For corporate clubs, talk
to the CEO first and get their permission to talk to staff (middle
managers). Tell them the benefits for the company, not just for the
staff. For community clubs, always stress the importance to the individual.
Self confidence is so important, talk to their needs. Always address
their needs, not your needs. Use HQ materials or tailor them.
District 37, Larry Brown, DTM, #11 in the World
Teamwork! We didn't have all the answers, but we had teamwork!
You can't be a loner. You have to be a leader. It's tough to lead
volunteers versus employees. It takes a different skills set. It's
attention to detail. Get started early to get semis paid. We knew
based on history which Clubs would be late. We communicated often
on semis. We identified 2 clubs that were reinstated.
The marketing committee got Dan Rex's lead letters. We qualified
You don't want to waste your resources on a marginal lead. Follow
up on every lead, but identify them early on and abandon those that
won't become clubs. We evaluated the leads and the probability they
would become clubs. We had a net growth of 11 and lost 1 club. We
stopped the bleeding and grew. It's teamwork of the Area Governors,
Division Governors, Past District Governors, and key Toastmasters.
A little luck was involved. The Top 3 was close. We agreed to disagree.
Disagree with kindness in your heart and come out with one accord.
District 12, Richard Snyder, DTM, #12 in the World
District 12 has a marketing tradition. Every member that sponsored
2 new members got an apple applique and a letter of congratulations
and were part of our "Sponsor Tree." Apples were on the
tree and we displayed the tree at contests, training, and all Toastmasters
events. Little baskets under the tree represented new clubs. We got
calls, email from members who wanted their apples. Our International
Director Greg Scott, DTM says, "Recognition = Motivation."
It's teamwork and working together as a Top 3.
Have fun. Have passion about the program.
Distinguished Districts 1998-99
District 1, Elise Dee Beraru, DTM, #13 in the World
We only lost 1 club last year and saved 4 or 5. We chartered 7. Our
DG suggested getting a list of members that dropped. We sent postcards
to the drops in early November and late April (4-6 weeks after dues
were due). You can control the postcards. We got approximately 1/10
back (members that forgot to pay or were accidently taken off the
membership list.) I got a strong, self directing Club Extension Chair
that scheduled demos and followed up on leads. We pushed semis on
time. Every Wednesday I emailed the latest info to Area and Division
Governors on who's out. Have a really good PRO.
We had a Presidential Visit from President Keck in the fall. Our
PRO contacted 28 individual cities and 25 out of 28 declared it Toastmasters
month. This news was televised during their City Council meetings.
We had 22 proclamations, 3-4 letters of recommendation, and press
releases by the score. This year there's an explosion of clubs in
Churches. We also have an Advanced Gourmet Club that meets monthly
at a different restaurant. Keep the web site up to date. The word
is getting out and the web site came into it's own.
District 21, Judy Laythorpe, DTM, #15 in the World
Marketing is everybody's responsibility, not just the LGM. You have
to believe in the program. It's enthusiasm. Sell every single Toastmaster!
The last letters of enthusiasm stand for "I Am Sold Myself."
So often we're down. Act as if nothing is wrong. Put on that face.
If you start to believe it, everybody will believe it. Geographically,
you can be 1500 miles from the rest of the District. You have to be
District 39, Ruth Mahoney, DTM, #16 in the World
Time is of the essence! I called leads within 24 hours and made appointments
to see them.
Marketing Excellence Compiled by Pam Keyzer, DTM
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